Packing Company is started.
Everett W. and
Elgin S. Brooks, take ownership of the company. They operate under the
name of Triumph Catsup and Pickle Company with headquarters in East St. Louis. The "ghost sign" image of
company name can still be seen on the brick wall of the old factory.
• An advertisement
in the Collinsville
Herald from 1916 shows the company as Brooks Tomato Products
packers of Brooks Brand High Grade Tomato Products and Pure Fruit and
Preserves; Factory and General Offices in Collinsville, Illinois.
• The 1919
City Directory lists the Brooks Tomato Products Company with its office
in the Kneedler Building on Main Street in downtown Collinsville.
W. Brooks, President; Gerhart Suppiger, Secretary.
• It also
lists the home
of Everett as being 1130 West Main Street.
Date: June 14, 1919
• In 1919, Collinsville had two amateur baseball teams. One team named
the Maroons, and the other the Brooks Tabascos. Originally known as the
West Enders, then the Allies, they became the Tabascos after the Brooks
company donated new uniforms to the team in June of 1919.
• With his brother Elgin having passed away unexpectedly in 1917, Everett Watson Brooks sells the company
to American Cone and Pretzel Company of Philadelphia. The new owners keep the Brooks
name and Gerhart S. Suppiger of Collinsville remains as Secretary/Treasurer.
long time associate of the Brooks brothers and an officer in the
resigns from American Cone & Pretzel Co. He starts his own state-of-the-art food processing plant in
Belleville, Illinois, appropriately named the G.S. Suppiger Company.
• The G.S.
purchases the Collinsville processing plant. This move greatly expands
the operations, and gives G.S. Suppiger ownership of the popular
brand name. A wide variety of food products are now produced, including
chili beans, barbecue sauce, soups, hominy, spinach, spaghetti, and the
incredibly popular flagship product: Brooks Tabasco Flavor Catsup.
aquiring the Brooks
brand name, the roof-top water tank at the Belleville plant is painted
like a big giant can of Brooks beans!
• The Brooks brand name and the
distictive shape of the bottles became very well-known and easily
throughout the region because of the Suppiger's involvement in the
and their great marketing and promotion efforts. (More on this can be
on our History
Date: January 10, 1942
• This is a good look at a special Brooks postal cancellation mark and an ad geared toward the grocery wholesale trade.
• The "Brooks
Catsup," as it was named, was extremely popular. So much so that the
Tabasco Company threatened a lawsuit claiming the term "tabasco" was
copyrighted property. Not wanting to fight a costly legal battle, the
changed the name to "Brooks Old Original Tangy